Degree Show
To gain experience in Exhibition Graphics, I offered to organise our end of year show with a peer. This involved the branding, promotion and the production of the event. I really enjoyed the experience of an area I had not engaged with before. Seeing the project through from start to finish provided great satisfaction and a sense of achievement. I enjoyed developing my hand rendering and project management skills, two areas I did not have much experience in before.
It all began by experimenting with hand rendered type to show a poem about ourselves.
This style was then developed in to a brand for our Degree show - Neoteric 9.
The meaning of the brand.
Neoteric:
The Neoteric period refers to avant garde poets, this coincides with how our brand came about and developed initially. The term also means modern,fresh,organic and a person who advocates new ideas.
9:
This reflects the number of students in the class, in many languages nine and new mean the same thing, linking to neoteric. Nine is also a power number in many cultures.
It was important that the invitations engaged the viewer immediately but also left them intrigued. This was achieved with a black and white theme with a montage style. It enabled us to entice and show off the variation of design style and personality within the group. This approach also enabled us to apply and adapt to all promotional work for the show.
